We appreciate out-of-the-box thinkers here at Würkin Stiffs. So, I wanted to catch up with Founder of The Tie Bar, Greg Shugar. He launched his new company called Thread Experiment... Bedding for Men, genius!
How did you come about Thread Experiment?
My wife put me in charge of designing our home. So I went shopping for bedding, I couldn’t believe how feminine every design was. I asked the woman in the Bloomingdale’s department store where the male bedding was. Her response was “What’s male bedding?” That’s when I knew there was a void in the marketplace.
What do you think makes you an “Out of the Box Thinker?"
There’s a tendency for people and businesses to play it safe. That’s why every Instagram blogger posts the same types of pictures and businesses keep putting out the same products with just slight variations.
The only way you’ll ever make it as an independent brand is offering something totally different. Both in product and in branding. If you’re just playing it safe, no one will ever notice you.
So, in the brands I’ve created, I try to offer something that is spawned from an alternative way of looking at a traditional industry. It worked the first time. Hoping it works a second time.
What does your creative process look like from inspiration to final product?
The weirdest shit will hit me at the weirdest times. I’ve gotten inspiration for tie designs from a floor tile arrangement I once walked on. So, I don’t have a process. My brain is just always on 24/7.
But now, for Thread Experiment, we use menswear as our inspiration. We think many of the most traditional menswear designs translate perfectly into bedding – it’s a total wonder why no one hasn’t done this before!
What advice do you have for other entrepreneurs starting a new business?
Nothing is easy. Nothing is free. Nothing goes viral. Get ready to try everything. Some things will work. Some won’t work at all.
But most of all, make sure your product is right and offers something unique in your industry. All the marketing and branding in the world won’t save you from a shitty or boring product.
If you could have a super power what would it be?
The ability to anonymously tell people they are annoying on Facebook.
Kiss Jonathan (eyes closed, nose pinched)
Marry Miley (then find a way to become a widower)
Kill Trump (while doing my impression of him)
Check out ThreadExperiment HERE
Also, follow them on Social Media HERE
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