★★★★★ 5,000+ Reviews

Unlock the Power of the Perfect Collar.

Button·Down Your Flipping Collars, Magnetically.

Magnetic Power Stays

German surgical stainless steel that is hand-polished with the smoothest edges making for the best magnetic collar stay.

Buy Power Stays®
Magnetic Stiff-N-Stays

Made from flex-back plastic, this is our most affordable and powerful magnetic collar stay for your casual collar to stayput.

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Magnetic Polo Stays

Stick-N-Stay® magnetic collar stay with our proprietary adhesive stays-put through numerous wash-and-dry cycles.

Buy Polo Stays®

"Love this product, really gives me a good feeling about my appearance! Thank you."

Josh S.

"My friends noticed. They make my old shirts look new and my cheap shirts look expensive."


"Crisp Collar Appearance. Your customer service is noteworthy. Many Thanks!"

Vonzell M.

"I'm not just a fan. I'm a traveling fan. It's a high impact item that nobody sees!"

Ben G.

"A real solution to every sport shirt that has collar curl or other uncontrolled collar behavior!"

Bob F.



Ship Anywhere Rates at Checkout.


Contact us if your Shirt Collar appears depressed.


Product Returns within 30·Days receive a Full Refund.**

Secret Super Power

These super-strong magnets camouflage inside your shirt to keep you noticeably looking your best.

Multi-Color Magnetic Power Buttons
Multi-Color Magnetic Power Buttons


Sarasota, Florida

Monday - Friday, 10am to 4pm EST

Weekends, Closed

Customer Service: (941) 379-8163

As Seen On

Most Frequently Asked Questions

Collar inserts, also known as collar stays or collar stiffeners, are small, flat pieces of metal or plastic that are inserted into the pockets on the underside of a dress shirt. They help keep your shirt looking crisp and professional.

Magnetic collar stays were invented to create a hidden-button-down shirt collar, ensuring that your collar stays in place all day long, no matter how you position your shirt collar. With magnetic collar stays, you can even do a handstand! On the other hand, non-magnetic collar stays simply offer support for the collar and do not hold the collar in place.

Yes, collar bones, collar tabs, and collar stays are just different ways to specify an insert to help keep your shirt collar stiff.