The Wurkin Stiffs Story

Meet Founder & Family: The Boos

Jon Boos and his wife Amie embarked on their entrepreneurial journey in 2006, starting by selling Würkin Stiffs from their car. With their newborn baby by their side, they bravely took on the challenge of introducing their product to the market, personally visiting men's specialty shops and pitching their innovative collar stays door-to-door. Their unwavering determination and grit helped them transition from local boutiques to major retailers, marking the beginning of their successful journey in the world of business.

Our Story Begins in a Mirror

While getting dressed one evening, Jonathan Boos found himself frustrated beyond belief with his collar. It was a constant battle—whether you call it a "flyaway collar" or "bacon collar," it just wouldn’t stay in place. Fed up and ready to toss all of his collared shirts out the window, Jonathan had a lightbulb moment. What if there was a collar stay that actually kept your collar exactly where you wanted it? And just like that, the idea for Würkin Stiffs was born—an innovation that would change the way collars stayed put, once and for all.

Power Stays

Introducing Power Stays, Würkin Stiffs' flagship product and the world's first and only patented magnetic collar stays. Crafted from hand-polished German surgical steel and paired with the finest rare earth magnets, Power Stays offer unmatched durability and performance. Engineered to keep your collar perfectly in place all day long, these innovative stays are designed to withstand the test of time, providing a sleek, refined look without the hassle. Whether you're heading to the office or a special event, Power Stays deliver a crisp, professional appearance that lasts, revolutionizing the way you wear your collared shirts.

Stores Carry Würkin Stiffs

In 2009, Würkin Stiffs achieved a major milestone by partnering with Nordstrom, paving the way for future collaborations with other renowned retailers. Today, our premium products are available not only at Nordstrom but also at esteemed stores like Dillard’s, Von Maur, Macy’s, Lord & Taylor, and many others. This expansion reflects our commitment to quality and the growing demand for innovative, functional solutions in the world of men’s fashion.

Polo Stays

Introducing Polo Stays (aka Stick-N-Stays), launched in 2010 to solve the problem of shirts without collar stay pockets. These magnetic collar stays are made with the same high-quality German surgical steel and rare earth magnets as our Power Stays, ensuring a strong, lasting hold. Designed specifically for polos, golf shirts, and any shirt without traditional collar stay pockets, Polo Stays give you that polished, crisp look without the hassle. Whether you're hitting the golf course or enjoying a casual day out, these innovative stays will keep your collar in place, making sure you always look your best. How will you use them?

Würkin Stiffs on Shark Tank

In a game-changing moment for the brand, Würkin Stiffs made a splash on Shark Tank in Season 2, Episode 1, captivating the Sharks with their innovative products and entrepreneurial spirit. The pitch led to an exciting offer from two of the Sharks—Barbara Corcoran and Daymond John—marking a pivotal moment in the company’s journey. This high-profile appearance not only boosted brand visibility but also opened doors to new opportunities and collaborations, taking Würkin Stiffs to the next level of success.

Stiff-N-Stays

In 2015, Würkin Stiffs revolutionized the collar stay market again with the launch of the world’s first-ever plastic magnetic collar stay. Patented and protected, this breakthrough innovation combines a flexible back for maximum comfort with a powerful hold, thanks to rare earth magnets. The result? A collar stay that not only stays in place but provides the strongest grip yet. Perfectly designed for shirts with collar stay pockets, this cutting-edge, lightweight plastic version brings the same durability and performance you expect from Würkin Stiffs, giving you a perfect, polished look that lasts all day.

Recognition Through the Years

Würkin Stiffs is a renowned and trusted brand, widely recognized as the leader in high-quality collar stays. With an unwavering commitment to excellence and an eye for every detail, the brand has set the standard in the industry. Each collar stay is crafted from the finest materials—combining durability, functionality, and style—ensuring your collars stay crisp, and perfectly in place throughout the day. Whether you’re dressing for success or looking to elevate your everyday look, Würkin Stiffs delivers unparalleled performance and timeless elegance.

A Collar Solution for All Shirts

Würkin Stiffs is the ultimate solution for all your shirts, offering innovative collar stays that keep your collars crisp and perfectly in place, no matter the style. From dress shirts to polos, our products provide a sleek, polished look for any collar type, ensuring you always look your best.